Why Bitstack is changing its look

For a long time, regularly putting money aside was considered one of the simplest ways to prepare for the future.

But in an environment where prices are rising and the purchasing power of money can erode over time, simply leaving your savings untouched is no longer always enough to reach your long-term goals.

Savers are left with an unsatisfying choice: accept that their savings may gradually lose purchasing power, or turn to investing and navigate an ever-growing number of products, risks, choices and complexities themselves.

In other words, protecting your savings can almost require becoming your own financial expert.

We don’t think it should.

People don’t need to spend their days managing their money. They need new saving habits, simple tools and mechanisms that help them make steady progress towards their goals.

That is exactly why we created Bitstack.

In 2021, our idea was deliberately simple: make saving in Bitcoin accessible to everyone.

We started with Bitcoin because we believe it has an important role to play in everyone’s savings. Yet historically, the experience of buying and holding it had been designed more for professional investors than for everyday savers.

We wanted to do the exact opposite.

With automatic Round-Ups, a few cents from everyday spending could start building Bitcoin savings. Then came recurring purchases, one-off purchases and savings goals.

No need to find the “right time”. No need to watch the markets every day.

Just a way to build a habit and move forward at your own pace.

Today, millions of people have downloaded Bitstack and hundreds of millions of euros have been saved through the app.

But over time, Bitstack has grown too.

At first, Bitstack was essentially a Bitcoin savings app.

Today, we are building a much broader experience around one idea: helping you build your financial future without having to constantly think about it.

That experience now rests on three pillars.

Save.Build your Bitcoin savings over time, automatically or at your own pace, through Round-Ups, recurring purchases and savings goals.

Spend.Manage your euros, pay with the Bitstack Card and turn everyday life into another opportunity to save.

Grow.Put the money you have already saved to work through simple products, without adding unnecessary decisions to your day.

Bitcoin remains at the heart of Bitstack.

What is changing is that we want to apply the simplicity that made our Bitcoin savings experience successful to an increasingly large part of our users’ financial lives.

And, over time, make the new assets and financial products that will shape the future of saving just as simple.

Our old identity no longer told that story completely.

It reflected the Bitstack we were at the beginning. It no longer fully reflected the product we had become, or the one we are building.

We worked with Anagram to rethink Bitstack from the ground up.

Not simply to change our logo.

We wanted a brand that felt simpler, more mature and more distinctive. A brand capable of inspiring trust while remaining accessible. An identity that could live just as naturally in the app, on a card, on the web, in the street or as we continue expanding across Europe.

A brand that speaks less about the technology itself and more about what it should enable people to achieve.

Our new symbol brings three ideas together in a single form.

First, the letter B, naturally anchoring the symbol to Bitstack.

Its silhouette also forms a bird in motion. It evokes freedom, momentum and the idea of moving forward together. Not movement for movement’s sake, but a trajectory: moving with confidence towards something you have chosen.

Finally, the curve at the base of the symbol traces a horizon, steady and continuous.

It represents long-term thinking and our conviction around Bitcoin: not a passing phenomenon, but a direction we have believed in from the beginning.

Like a bird that stays on course, Bitstack should help you take a longer view, stay focused on your goals and keep moving forward without constantly having to question every decision.

Ultimately, that is what we have been trying to do since day one: make the journey simpler so you can focus on the destination.

We have changed our identity. Not our reason for being.

Bitcoin remains at the heart of Bitstack.

Simplicity remains at the heart of our product.

Security and trust remain fundamental requirements.

And our mission remains the same: enable everyone to build and protect their financial future.

This rebrand marks a new chapter for Bitstack, but above all, it represents continuity.

What started with a few cents automatically saved in Bitcoin is gradually becoming a platform designed to help you save, spend and grow your money more simply.

Not to give you more things to manage.

But to help you make steady progress towards what truly matters to you.

Own Your Future.